Looks good, feels good…

A sports drink based on coconut water has recently been launched in Chicago in great looking long-neck PET bottles, 20 oz or 59 cl. Greater Than is packed, for the health minded, in panel-less bottles from Amcor, which takes hot fill.

The product comes without artificial flavours, colours, sweeteners, or preservatives. It’s sweetened with a combination of all-natural sweeteners including Stevia. The product line currently includes three flavours: lemon lime, orange, and tropical.

Belu, “the most eco-friendly bottled water in the UK” comes in PLA bottles. That’s great but this might be even better for environmental credentials.

New in September is a 50% recycled PET bottle (rPET) with a massive 46% carbon saving compared to its full PET equivalent. The Belu 500ml bottle uses more recycled plastics than any other plastic bottled water on the market in the UK. Feels good all the way down…

The water market bagged?

Flexible plastics are a fast developing packaging segment. A growth fuelled by substitution from other materials but also in its own right being a light weight and many times a cost effective alternative. Packaging solutions are on offer in various forms and shapes as bags, pouches, wrapping films and foils, of varying levels of sophistication.

Flexible plastics have a visual advantage compared to many other materials when you can actually use the entire pack surface for printing. But on the negative side is the flimsiness of the material that is not able to deliver enough barriers plus a lack of functionality in opening and closing.

Some of the downsides could become upsides depending on packed product. In the case of Dolphin’s water pouches from Smart Pack the flimsiness of a stand-up pouch is an advantage when carrying this sip of water around. At 25cl (8.5oz.) it is a very small portion made for carrying in your pocket, handbag or for immediate consumption. It is also great for vending machines, events and for the small thirst or for kids. The opening isn’t very high-tech but the tear-off is fine for such a small amount of water.

Also good for disposing in a responsible way when the empty pack is a piece of film to fold up and pocket.

Legislators – water bottles, on or off?

Colorado Governor Bill Ritter recently announced that he is cutting state spending on bottled water.  He is not alone out there, according to a US national survey more and more cities are phasing out bottled water from city budgets. The decisions not to use bottled water are “about civic pride and protecting common resources.”

The situation is entirely different on the opposite side of the planet. According to FoodBev.com the city of Mumbai is planning to deal with insufficient water quality by using bottled water. Public water taps are planned to be replaced by water bottle booths where 20 litre bottles will be handled. The reason is obviously health related.

The interesting thing is that it is so easy for legislators and similar to rock the boat of packaging and change the scene over night. There are many examples, for instance Germany in 2003 when the beverage can was in practice banned over night. This happened because of a change in power and hence a new minister with a new agenda. That move made an industry geared up to provide an annual 8 billion cans go idle. One man’s ceiling is a another man’s floor, no matter how well meaning the initiative is.