The Consumer Goods Forum is launching a Global Protocol on Packaging Sustainability (GPPS). Now this is really something. This is not just any old protocol, it’s meant to be THE protocol. The protocol, or the set of rules, for how to assess and compare the relative sustainability of packaging.
This is challenging the very way we look at our own converted material as the most environment efficient and sustainable. As it is proven in LCA’s and in other expensive ways.
The aim is to make available a tool or a common language that actually can help companies reduce the environmental impact of their packaging. This will without doubt rock the oil tanker and create some interesting debate in the near future.
The Consumer Goods Forum is a very important and weighty organisation representing over 650 retailers, manufacturers, service providers and other stakeholders across 70 countries. The protocol was created by a group consisting of representatives from the
leading retailers and brand owners of the world. So the protocol will probably
prove to be of the more sustainable type.
Read all about it on http://globalpackaging.mycgforum.com/