See through Carton

Elopak is together with Sainsbury’s launching a see through Pure Pak carton for juice. Four transparent windows placed on one side of the 1 litre package gives the consumer control over dosing the desired portion. The consumer can also easily visually see when it’s
time for replenishment of the home stock. Plus the more subconscious satisfaction
you get when actually seeing what’s in the package you are buying.

Now there is only the beverage can left to have a hole drilled for us to steal a look at the brew.

Cardboard going overboard

Sainsbury’s announced today that they are abandoning the cerealbox. At least for the “Basics” line of cereal products that are coming in bags rather than boxes from now on. It was calculated that when using bags rather than boxes for this range of cereals it translates into saving 165 tonnes of packaging.

It all started with Rice Pops last year and the switch has soon rippled through the entire range and will end with Fruit and Fibre losing its box in December.

Watch this space, I am old enough to remember 15 years ago, when they threw out carton packaging for milk. From then on it was HDPE bottles for milk in the UK. One man’s meat will always be somebody else’s poison.

No milk today?

In February this year Sainsbury’s launched a new packaging for milk, a plastic pouch. Already in April it was said that early sales of the bags, which use 75% less packaging than standard plastic bottles, had been double initial predictions.

Today Sainsbury’s is to become the first retailer in the UK to launch a full range of milk product s in plastic pouches. Sainsbury’s will now extend its use of milk bags to include not only semi-skimmed but also standard milk, skimmed and 1% fat milk.

Isn’t this a contradiction, aren’t we going backwards now? Are consumers not willing to pay for convenient packaging solutions any more?

I think that the combination of money saved and the environmental arguments will make enough consumers willing to shift to this and leave the milkman floating. It is going to be 7% cheaper for the consumer per 2 pint package and use 75% less packaging material. Consumer tend to react to “reduction of packaging”.

Apparently milk in bags is already a regular choice for 60% of consumers in such a wide spread of markets as Canada, Poland, South Africa and China.