Beer in a new gear

China is not only the second largest economy on the planet it is alsothe largest beer market, and growing. A few years ago China surpassed the US as the main beer guzzler and that will be hard to change given that the Chinese only consume an average 31 litres per capita. That is far from the 79 litres the average American consumes yearly. China is a growing market while Russia used to be a growing market for beer. The Russian beer market is struggling with the effects of the recession and is then hit with a new tax increase, a sobering rise of 200% on all beer from this year on.  This will not help developing the market in the short term. Estimates of a 10% decrease of this year’s sales have been recorded.