Whole Foods Market in London is a great place to visit to pick up some quality organic food and beverages. It is also a place for spotting new trendy products and also innovative packaging solutions.
This is an however an example of the opposite. Beer sold “loose”… A variety of the Bring Your Own concept but in this case, bring your own keg. This is not a trend but more an interesting fact and a way for a micro brewery to get a bit of attention.
It might give the consumer a nice brew, but the one who washes up the keg is you.
According to The Beer Institute 52% of all beer was in 2010 sold in cans in the US but only
3% of the craft beer segment came in cans. Craft brewers or microbrewers prefer bottles and kegs, or has preferred. According to an article in Packaging Digest we can now distinguish a shift towards the use of beverage cans.
More craft brewers than ever are now filling beer in beverage cans for several reasons. The distribution of canned beers opens up new channels like convenience stores and arenas. Also financial and logistical aspects are weighed in.
Still the consumers of craft beers are traditionalists and have gotten used to the idea of drinking from bottles. Using bottles is often an obvious choice for the small brewer with a challenging cash-flow looking for a used filling line. The use of co-packers opens up for alternative packaging solutions. Is this a trend or will the scepticism from consumers hold the can back.