Greener than thou

The Consumer Goods Forum is launching a Global Protocol on Packaging Sustainability (GPPS). Now this is really something. This is not just any old protocol, it’s meant to be THE protocol. The protocol, or the set of rules, for how to assess and compare the relative sustainability of packaging.

This is challenging the very way we look at our own converted material as the most environment efficient and sustainable. As it is proven in LCA’s and in other expensive ways.

The aim is to make available a tool or a common language that actually can help companies reduce the environmental impact of their packaging. This will without doubt rock the oil tanker and create some interesting debate in the near future.

The Consumer Goods Forum is a very important and weighty organisation representing over 650 retailers, manufacturers, service providers and other stakeholders across 70 countries. The protocol was created by a group consisting of representatives from the
leading retailers and brand owners of the world. So the protocol will probably
prove to be of the more sustainable type.

Read all about it on

Too good to be true?

A bag made of CO2 emissions? Packaging that is actually not only economical with the world’s resources but it also takes harmful emissions out.

The Australian firm Cardia Bioplastics has according to several packaging news sites developed something called CO2S resin is made from emissions. CO2 emissions are captured and turned into a polypropylene carbonate (PPC) polymer. This is then blended with starch and turned into a resin and then used to produce a biodegradable bag.

Apparently a first successful production run has taken place and now they are looking for a commercial partner.

This sounds like an opportunity that comes right in time. It is an innovative enough product to have a potential novelty value that easily can be underestimated. Consumers can balance their carbon footprint by using more packaging. Too good to be true… This can only be beaten by packaging made from recovered oil from the Gulf.

Beverage packaging + environmental concerns = Opportunity

A recent study made by found that all 94% of Americans are concerned about the long-term effects that their packaged beverage purchases and consumption have on the environment. This is a large number and concerning in itself.

The worst thing is that I don’t think this is an American thing. I think this is a more or less global viewpoint. Consumers are concerned about what they can see and feel and everyday packaging is definitely fitting that description.

To make a long story (report) short, recycling was cited frequently (45 %) as the most important environmental concern for packaged beverages. This is not a threat, this is an opportunity. This is an opportunity for the industry to support recycling of empty beverage containers. To make it easier to recycle and perhaps even incentivise it. Because, as the founder of puts it. “Our research shows that consumers think about the environment when they are making beverage purchases; specifically, the findings indicate that consumers relate positively to packages that are easy to recycle. Beverage companies should start a full court press on recycling.”