Today I have seen two pieces of seriously positive news items supporting coffee. Could it be that I am looking for them to defend my own consumption. Nevertheless, I first noticed that coffee drinking will actually boost your memory.
According to a study a mug of strong java will boost your memory and actually improve your recall after a learning session. This is great news but the downside for me is that I already continuously sip on a cup of strong brew, so this is apparently my limit.
The other uplifting news that came to me today was from another band of researchers. They have come to the conclusion that coffee actually hydrates you and not the opposite, as was previously thought. Coffee is as good as water when it comes to hydrating your body.
Now, I hope that this together with other recent encouraging press about the positive effects of coffee, good for your heart, your general happiness and even some cancers, will change our view on iced coffee. Now is the time for launching a line of good iced coffee products in suitable packaging. Coffee on-the-go doesn’t have to come in a paper cup. It can very well be consumed in a carton, can or a bottle. It works in many parts of the world but not quite yet in Europe. Time for change.