Another new packaging stemming from out of the box pondering hit the shelves in February this year. GreenBottle in the UK has developed a bag-in-box packaging for milk to replace the normally used plastic bottles. The outer shell is made from paper which can be recycled, or is promised to decompose within a matter of weeks. The inner bag is made of recycled plastic which scores some extra green points. It also resulted in a carbon footprint 48% lower than that of a standard (plastic) milk bottle.
Since February the “bottle” has been available in selected Asda stores. Now reports have that sales of milk packaged in GreenBottle’s recycled paper and plastic hybrid design have tripled those of plastic bottles, even though they have sold at a premium.
Watch this bottle.