It was a few years back in time when China took over the position as the largest beer country from the US. In 2003 more beer was officially consumed in China than in the US, the former beer giant. Beer consumption in the US is stagnant while in China it is booming, like so much else in the new land of hope and glory. From a packaging perspective however the Chinese situation is a gigantic opportunity, for everyone, as 95% of the volume is in refillable glass bottles.
Now the country consequently, within a couple of years, is going to become also the largest market for packaging machinery. This through an outstandingly rapid growth and it obviously makes sense given the size and potential of the market.
Everything is growing but the big question is what will be the beer container preferred in a few years time? The market is developing fast and does not necessarily have to go through all the phases we have seen in the developed world. The market can go straight to whatever it pleases, PET bottles or cans or one-way glass bottles. That is the big question and probably it will be a bit of everything in the end but it is all determined now. It is now that the market is buying packaging machines and filling lines. What they invest in now will set the future pack-mix.
Colorado Governor Bill Ritter recently announced that he is cutting state spending on bottled water. He is not alone out there, according to a US national survey more and more cities are phasing out bottled water from city budgets. The decisions not to use bottled water are “about civic pride and protecting common resources.”
The situation is entirely different on the opposite side of the planet. According to FoodBev.com the city of Mumbai is planning to deal with insufficient water quality by using bottled water. Public water taps are planned to be replaced by water bottle booths where 20 litre bottles will be handled. The reason is obviously health related.
The interesting thing is that it is so easy for legislators and similar to rock the boat of packaging and change the scene over night. There are many examples, for instance Germany in 2003 when the beverage can was in practice banned over night. This happened because of a change in power and hence a new minister with a new agenda. That move made an industry geared up to provide an annual 8 billion cans go idle. One man’s ceiling is a another man’s floor, no matter how well meaning the initiative is.
According to a study from Reportlinker the market for fresh produce packaging is growing fast. The growth is driven by the rebound from the global recession and retailers demand for display ready packaging.
We have, hopefully, behind us what is called the deepest economic contraction in the last 50 years, the great recession. The lamps have started to flash green and we can see signs that we are returning to stability.
The demand for display ready packaging is fuelled by the expansion of centralised supermarket chains in developed countries together with the development of advanced retail infrastructure in developing markets.
The fresh produce segment is fast growing and includes flexible plastic films of many kinds, plastic trays, and bags and pouches. Consumers expect their fresh produce to be packaged in formats that are both clear and convenient.
Fresh fruit and vegetables, pose many challenges for packaging manufacturers, because they continue to breathe after harvesting and processing. In Europe approximately 40% of pre-packed fruit and vegetables are packed in modified atmosphere packaging (MAP), with the bulk of the remainder being packaged in polyethylene (PE) or polypropylene (PP) flow wrap.
Demand for environmentally friendly packaging is driving the development of packaging using bio polymers or other renewable resources.
Aluminium beverage cans are 28% lighter today than 20 years ago. Similar statistics can be derived from glass bottles and plastic containers of all kinds.
Simply using less material will improve the environmental footprint. The general drive in the industry to light weight any packaging for cost purposes, is also leading to improved eco friendliness.
This is a win-win that there is a natural end to. There is a limit to how far it can go before losing material strength to maintain a stability to handle the packaging throughout its life. There is also a limit to what the material can withstand when thinned out.
As Britain’s Industry Council on Packaging and the Environment (Incpen) points out: “Inadequate packaging is usually far worse for the environment than over-packaging, because 10 to15 times more energy and materials are locked up in household goods and food than in the packaging around them.”
Incpen also says that when an under-packaged item is spoiled or damaged, that can waste 100 percent of the resources used to produce both the contents and its packaging, and all of the fuel used to distribute it.
The increased usage of nanomaterials will be crucial to this development as this can strengthen a material so that less is needed.