We'll meet again – return to reusable packaging?

The mantra in the packaging industry has for some time been Recycle, Reduce, Reuse. Recycling material is great when there is a demand for the recovered material and reduced use of material is good for both the environment and the budget. Reusable packaging is more complicated in many ways, in particular for food products.

The reuse concept has developed since the olden days of refillable glass bottles and today has an appeal also as an alternative to Single Use Plastics items for the foodservice industry and has a potential to improve environmental footprints for the e-commerce industry. It can also be a great marketing tool for food and beverage brand owners and a way to reach specific consumer groups.
Below a few examples of reusable packaging spotted along the way.

Food service

Hot drink cups with a deposit are now available in several cafés and restaurant, although in a small scale, where you pay up an extra dollar, pound or euro for your coffee, which then is returned when the container is returned at the bar.

Australian Returnr is taking the concept one step further when offering a series of foodservice containers. Not only cups but a whole range of reusable cups, bowls and lids that are designed for multiple use and also for takeaway. The aim is to support cafes and restaurants to eliminate single-use takeaway packaging. Returnr cups and bowls are, in Australia, free to borrow from cafes and restaurants with a $6 deposit. The deposit can then be claimed back from any restaurant who are working with Returnr. Something that attracts not only local cafés and restaurants but also Deliveroo who are offering Returnrs containers to their customers.

E-commerce

E-commerce as such is developing very fast but is from a packaging point of view there is plenty of room for new ideas.

RePack is an example of this. RePack is a packaging solution made specifically for e-commerce. It is a resealable and durable plastic bag in varying sizes that close with a zipper. It is unique though as it is made for reuse and linked to a deposit system. The reusable packaging itself is made from recycled materials and is space efficient in that it is flexible and adjustable to minimise air, saving money and resources. When the consumer receives the delivery, they return the now empty bag that is designed to fold back into letter size which simply is dropped in the nearest mailbox. The consumer incentive lies in the refund that comes as a discount on the next purchase. Back at RePack’s logistics hub the bag is cleaned and sent out to be used again.

Food and bev brand owners

Online grocery shopping is also growing very fast albeit from a small base and has some catching up to do compared to other segments. One significant example of new thinking is from Loop who promote reusable packaging for grocery and personal care products.

Loop is an interesting grocery e-commerce concept including a deposit-based refillable packaging scheme. It starts when a consumer order a home delivery where the Loop products arrive in a bespoke crate. With the following doorstep delivery of Loop products the empties are then picked up and returned for reuse. The packaging used is bespoke and made to be returned, cleaned and refilled. Materials used are metal, glass and plastic. Leading FMCG producers like Unilever, P&G and Nestlé have joint forces with TerraCycle an American recycling company to organise the Loop model. It’s in use in North America and in Europe the system is, at present, used by Tesco in the UK and by Carrefour in France.

Reusing containers is intuitively a good thing to do but the entire operation has to be considered, from start to landing. More transportation is usually needed, washing and rinsing using detergents and more material is normally used. When it comes to packaging it is never going to be simple but packaging reuse is definitely a path to explore. Looking forward to following the developments.

It’s the season for Packaging Trends!

Towards the end of any year we have an avalanche of Packaging Trends and annual summaries coming in through the mailbox. Then at the end of a decade the number of summaries is doubled as we get both the Greatest Hits from 2019 and Top of the Pops from the last 10 years.

Please misunderstand me correctly, I like lists like everybody else, it’s just that the structure doesn’t necessary bring more clarity. The industry is wide and diverse and it’s hard to find the distinct trends, without obvious and significant contradictions.

First of all it’s not easy to define trends that are so general that they cover the industry, but yet specific enough to be interesting. The packaging industry is a complex one with many examples of conflicting developments and where few lines point in one and the same direction. Some are for example moving from plastics for sustainability reasons, at the same time others are moving into plastics to minimise greenhouse gasses. All depending on perspective.

The below are examples of real trends that are happening right now and are both general and specific enough but even so containing contradictions.


Plastics We can conclude that the main trend is towards using less plastics. There is clearly an increased demand for no-plastic, less-plastic, some-plastic and bio-plastic solutions. The reasons vary and are unfortunately not always fact based. The trend has got quite some media coverage and the SUP directive was recently voted through in the European Parliament to be implemented already in 2021. This is leading to intense activity to find viable alternatives to single use plastic items.

At the same time Amazon makes a shift from fibre-based shippers to plastic bags. A decision that could inspire and set a trend for the rest of the industry. Amazon refers to environmental benefits to back the decision, reduced consumption of energy and natural resources during production, reduced CO2 emissions, and fewer vehicles required during transportation.


Less Packaging The general trend is in one way towards using thinner material and less material, to save both the environment and cost. Some consumers are loudly demanding less packaging, but consumers are also increasingly shopping online.

E-commerce is fast growing on a global scale and is bringing on change for all involved in FMCG trading. One of these changes is that products are often distributed as single units or in combination with random other products. As opposed to traditional retailing when products are safely sent around in a tray or case sitting on a pallet. The result is that products in general needs more and protective packaging to arrive safely to destination.


Recyclable Or reusable or refillable or returnable, or even compostable…? We are certain that we want more recyclable packaging to be used. But first of all, we need the infrastructure to collect, handle and recycle the used packaging. Then it is really up to the individual consumer to use the system.

An alternative to throw away packaging waste is to return and refill the emptied packaging. Just like in the old days and Loop is a new concept on this path. Here a few of the leading global food and beverage manufacturers are joining forces with global recycling organization TerraCycle to create a circular shopping platform. 

Consumers order products that get delivered in a shipping tote instead of a box. Goods arrive in durable, reusable or fully recyclable packaging made from materials such as alloys, glass, and engineered plastics. Once the products are used, customers place empties back into the tote, schedule a free pick-up, and the system makes sure the products get automatically replenished. Brilliant.

Packaging is a traditional industry, that needs fresh ideas. In contradicting times, in particular, you need a steady stream of fresh ideas. Standing still is probably the worst option.

So, I wish you all a very happy and fast moving 2020.

From snack to pack – full circle

Material is central for packaging. Packaging research is a good deal about materials where new sources are constantly explored. Renewable sources like corn, wheat, pine trees, shrimp shells and many more are explored for polymeric qualities. This is an exciting field of research with a promising outlook and an industry looking for renewable alternatives.

MarsGerben Stouten at Delft Technical University has taken this one step further. He has found a microorganism that purifies water, and makes bioplastic in the process. He is using waste water from a Mars plant to feed bacteria that can be used to make bioplastic and at the same time the process purifies the water. This result could actually be used to wrap a Mars bar. Brilliant.

http://www.wired.co.uk/magazine/archive/2015/05/start/water-from-waste

Small is great

Small scale production seems to always face the same challenge. What to do for packaging? The alternatives are expensive with inflexible conditions and hard to find. That is for starters.

anitas balm

Is 3D printing technology one of the answers? Yes, says Anita Redd who chose to 3D print a unique packaging solution for her product Anita’s Balm. She was having trouble finding a suitable jar and came up with the idea of making one herself. Using 3D technology and a biodegradable material she came up with a unique jar for her product. This gives her product an edge at POS and solves her problem to find a supplier of suitable packaging. As a small scale producer you simply don’t need as many units as the full scale producer.

It might not be for everyone but it will sure be helpful for some.There are no shortcuts for the small scale producer that only needs limited quantities of packaging material. 3D printing is a solution and digital printing is another useful technology for the scale challenged producer. It opens up for personalized packaging or at least unique labels at a reasonable cost.

Can packaging persuade you to eat more insects, bugs and creepy-crawlers?

Now that’s an interesting question. I would say yes it can and if you throw in a better word for these creatures you will increase your chances to build a market.

In a FAO report from last year it’s made clear that we need to get used to the idea of getting protein and nutrition from insects. As a matter of fact crickets have more vitamins and minerals and as much protein as chicken. And that with a much smaller carbon footprint. Not bad.

This sounds great but is still in most consumers eyes, appalling. It is however estimated that as many as 2 billion people are already into the habit of eating insects. The challenge is to get a foothold with insect based food on the markets in the developed world.  There are a few brave suppliers but without a general distribution it’s hard. To build up the demand I think you need to leave the packaging design often used today. That is with illustrations of what’s inside. A picture is worth a thousand words… so be careful with the message.

creepies

 

I think that the best example I have seen so far, from a packaging point of view, is what they are doing at SexyFood i Paris. They are using the good old food can but smarting it up with a label that communicates luxury and gourmet food. Black is the colour and some gold added for effect. No illustrations of the worms, crickets and bugs you will find inside. They are even playing down the content by naming their products with numbers rather than names. Stewed worms with added cockroach or number 9. Which sounds better?

I don’t think their products yet has made a big difference but they do show the way when it comes to packaging design. Use the power of packaging, but aim before firing.

creepies2

 

 

Innovation shortcut

I see that 60% of the people in the UK only drink one glass of water a day and only 20% drink more than two. Source: Kantar Worldpanel. As a rule of thumb we need to get 2 litres of fluid a day to stay happy and in balance. It has then rather to be two proper jugs to meet the required amount. I don’t think the British, in this aspect, are very much different than the rest of at least north Europe.

Life is luckily not all water but water drinking could be made more interesting. For Green Sheepinstance by using more exciting packaging that gets your attention and also makes sense. I think that Chicago based Green Sheep Water are making an interesting move by launching an aluminium water bottle. Half a litre is the size and it quite stands out in the shelf, or wherever you find it.

Their point is that this is a more sustainable packaging solution as aluminium is indefinitely recyclable compared to PET and other materials. That is as long as people return the empties…  Besides that it catches the attention at POS and could maybe even prove practical to refill.

I very much like the idea of an innovation shortcut by using an existing idea from another category and apply it on your product. Voila! You have a new and innovative product. Just by being inspired from another field.

Cool cool coal water

A great idea and speaking of active packaging. Can it be more active than with added active charcoal? It’s UK-based Black+Blum’s Eau Good water bottle that embraces the centuries-old use of active charcoal to make every day tap water taste better.

Great design and that piece of charcoal actually reduces the chlorine content while mineralizing the water and balancing its pH. What more can you ask for?

Just add water…