Cool cool coal water

A great idea and speaking of active packaging. Can it be more active than with added active charcoal? It’s UK-based Black+Blum’s Eau Good water bottle that embraces the centuries-old use of active charcoal to make every day tap water taste better.

Great design and that piece of charcoal actually reduces the chlorine content while mineralizing the water and balancing its pH. What more can you ask for?

Just add water…

Author: packintel

I provide marketing and strategy consulting plus market intelligence. Significant and international experience from consumer packaging and the food & beverage industry. For more information please visit http://independent-intelligence.com/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s