What’s with those bottles?

Everybody wants a bottle. The first aseptic carton bottle in the world is now launched by Tetra Pak. First out is a 1 litre Tetra Evero Aseptic used for milk in Spain. The idea is to add value by making a milk packaging that is easier to handle and pour from.

Now this was the last one out and it concludes the line-up of available materials to choose from when you want to pack your product in a bottle. Since long you can choose from a glass bottle and a plastic bottle. A few years you could also add to the list a can shaped as a bottle and now also a carton based one. Still to come, a flexible bottle?

Author: packintel

I provide marketing and strategy consulting plus market intelligence. Significant and international experience from consumer packaging and the food & beverage industry. For more information please visit http://independent-intelligence.com/

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