Don’t trash this bag

On an afternoon stroll in London’s Camden Market I came across a colourful market stand promoting bags made of used packaging. I stopped by and got to speak to the man behind the idea of TrashyBags. TrashyBags is an initiative to do something of the situation in Ghana where the infrastructure to recycle used packaging is lacking. And they sure do, TrashyBags employs 60 people in Ghana who collect waste that can be used for making bags, backpacks and other useful things.

They collect and encourage the public to collect mainly plastic pouches and sachets that they wash and sterilise and turn into useful bags etc. Very creative and meaningful and does help the litter problem as well as it provides meaningful job opportunities. www.trashybags.org

Author: packintel

I provide marketing and strategy consulting plus market intelligence. Significant and international experience from consumer packaging and the food & beverage industry. For more information please visit http://independent-intelligence.com/

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