Beverage packaging + environmental concerns = Opportunity

A recent study made by BeveragePulse.com found that all 94% of Americans are concerned about the long-term effects that their packaged beverage purchases and consumption have on the environment. This is a large number and concerning in itself.

The worst thing is that I don’t think this is an American thing. I think this is a more or less global viewpoint. Consumers are concerned about what they can see and feel and everyday packaging is definitely fitting that description.

To make a long story (report) short, recycling was cited frequently (45 %) as the most important environmental concern for packaged beverages. This is not a threat, this is an opportunity. This is an opportunity for the industry to support recycling of empty beverage containers. To make it easier to recycle and perhaps even incentivise it. Because, as the founder of BeveragePulse.com puts it. “Our research shows that consumers think about the environment when they are making beverage purchases; specifically, the findings indicate that consumers relate positively to packages that are easy to recycle. Beverage companies should start a full court press on recycling.”

Author: packintel

I provide marketing and strategy consulting plus market intelligence. Significant and international experience from consumer packaging and the food & beverage industry. For more information please visit http://independent-intelligence.com/

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